A telehandler dealer in French Guiana partnered with HIXEN to build a local sales channel for construction and material handling equipment. The first order paired an HX3510 with an HX4018. The partners also created HIXENZO for the local market and agreed on how to handle sales enquiries within the territory.
The dealer placed an opening order for two telehandlers, one HX3510 and one HX4018. The two models gave the dealer a way to present different lifting options when discussing equipment with local buyers. The HX4018 was selected for applications requiring greater lift height and reach. The HX3510 gave the dealer another option to discuss when the customer’s work called for a different combination of capacity and working height.
With both models in the opening range, the dealer could demonstrate how machine selection changes with the job. A customer enquiry could start with the material to be handled, its weight and where it needs to be placed. The dealer could then compare the two machines against those requirements.
The opening order included standard forks, plus a bucket and a work platform purchased as additional attachments. Together, they gave the dealer three distinct applications to demonstrate and a way to discuss which setup would suit each buyer’s work.
HIXEN and the dealer jointly created HIXENZO for the French Guiana market. The brand gives the dealer a single name to use when presenting the two models, demonstrating attachments and following up with local buyers. It also gives customers a way to identify the business responsible for local sales enquiries.
The partners have distinct roles. HIXEN supplies the telehandlers and attachments and provides product information and technical support from the manufacturing side. The local dealer leads brand promotion, customer development and equipment sales. When a prospective buyer describes a job, the dealer can discuss the appropriate machine and attachments with the buyer and draw on HIXEN’s product information as needed.
Under the French Guiana arrangement, the local dealer handles equipment sales to end customers in the agreed territory. When a buyer in that territory contacts HIXEN directly about an equipment purchase, HIXEN refers the enquiry to the dealer for local follow-up and commercial discussions.
This arrangement gives the dealer a clear role when investing in product demonstrations, brand promotion and customer development. It also gives local buyers a clear point of contact for discussing equipment selection and purchasing. For prospective dealers reviewing a similar arrangement, useful details to discuss include the geographic coverage, the sales channels involved and the process for handling enquiries received by the manufacturer. Those terms are defined in the agreement for each partnership.
If you supply construction or material handling equipment in your market, tell us which customers you serve and what jobs they need their telehandlers to perform. An opening range can be discussed around the lift heights, load weights and attachments most relevant to those buyers. HIXEN can provide product information and technical support as you evaluate the models and prepare for customer enquiries.
When contacting us, include your company name, proposed territory, current equipment range and the models or attachments you would like to discuss. That gives us a starting point for reviewing an initial order, local sales responsibilities and the terms that would apply to the partnership.
Compare HIXEN telehandlers by rated capacity and lift height to find a model that suits the loads and working areas on your farm.
